NJU undergraduate research tour on “Overseas Communication of Chinese Brands” successfully conducted in Hong Kong

Recently, the undergraduate research tour on “Overseas Communication of Chinese Brands” organized by the School of Journalism and Communication of Nanjing University has been successfully conducted in Hong Kong. At the first stop, students visited now jelli, an overseas multimedia platform jointly operated by Jiangsu Broadcasting Corporation and PCCW, to learn more about the company's operation, channel scheduling and international marketing. Students gained a more in-depth understanding of the globalization and market development of Chinese media.